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Recently, on the Be Fulfilled Podcast, I got to sit down with Mike Kim to discuss the successes and failures of personal branding.

It’s no secret that more people than ever before are building thriving businesses around their personal brands, but why do some create six or even seven-figure businesses while many others struggle to make a consistent income? 

Well, in this episode Mike Kim answers that question by sharing his proven 8-step blueprint that has helped build the brands for some of today’s most influential thought leaders as well as his own personal brand. Mike’s new book, You Are The Brand, walks you through the process of creating a compelling personal brand to build your business around. 

In 2012, he stepped away from his work with the church to reinvent himself. But, he was stuck at a crossroad with no practical map to success. Mike began his current business to create a life he could live on his own terms. Now, he has created the map he needed back then for others. 

Whether you’re an entrepreneur, a CEO, a company manager, or a community leader, you have a personal brand. Find out how you can use it to your advantage in the business world.

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I got this one life to live. Why don’t I go follow this dream, this idea, this thing that I have.


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1:38 - Mike shares his definition of success

8:17 - What is a personal brand?

11:22 - How do you share your story while giving good advice?

15:26 - The 2 main failures of personal branding  

16:58 - How can you be a better leader by building your brand?

22:07 - What is the difference between authenticity and transparency?

28:03 - Find out more about Mike in the Fulfilment Round

Legacies aren’t built in a day, they’re built in a lifetime. Every day that legacy is being shaped. So, take today to begin your journey to being the best version of yourself and create a successful personal brand.

Check out the Mike Kim on Be Fulfilled Podcast 

You can find Mike Kim on his site, Connect with Tony at and find the journal at