The Power of Podcasting (5 Business Benefits)
Podcasts and other digital technologies are becoming popular tools for reaching others, learning new things, and developing new connections. But can podcasts also help us be fulfilled within our business communities?
This is a question that many entrepreneurs and business owners ask themselves as they look for ways to grow.
With millions of active podcast listeners around the globe, this new technology is an effective way to share your ideas with the world. Every day we have the opportunity to create. Through the very act of creation we find ways to connect with others, become more inspired, and provide value. Creativity can take many forms. Podcasting is quickly becoming one of the most innovative and effective channels for self-expression and the sharing of business ideas.
For entrepreneurs, improving the lives of others is one of the most rewarding tasks we can take on. For many entrepreneurs, podcasts have become the creative medium of choice to connect with others and voice their brand. As soon as you hit “record”, you are turning an abstract ambition into something that is tangible, shareable, and undeniably real. In this guide, we talk about the power of podcasts and how you can leverage it for success for your business.
The Power of Podcasts
Currently, there are at least 88 million active podcast listeners in the United States alone (and many more around the world). Podcasting is a revolutionary tool that is sure to grow in popularity over the coming years. In fact, last year alone podcasting grew by 27 percent from last year with over 700,000 new podcasts. Whether you’re hoping to promote a business, promote yourself as an entrepreneur, promote an idea, or champion a cause, podcasting is a unique medium you should certainly be taking advantage of.
It’s also important to recognize that utilizing the power of podcasting isn’t just about increasing sales, attracting sponsors, or achieving some other financial goal. While these things may be benefits of creating a podcast, it's value that we should be leading with in everything we do.
If you’re starting a podcast, you’ll want to begin by investing in quality equipment, such as a microphone and other professional recording devices. Once you have the pieces in place for your podcast, the sky will be the limit. Your podcast will be an extension of your creative self and can be directed any way you see fit.
So how can leveraging the power of podcasting lead to fulfillment? Achieving this form of success is much more than the numbers you see on paper or the amount of subscribers. Some podcasts may only be heard by a handful of people and generate nothing in sales; however, this very act of creation can inspire others and is a gift in and of itself.
Podcasts are a powerful platform for forming meaningful and fulfilling relationships because, for lack of a better word, these podcasts “force” you to have a worthwhile discussion. With a podcast, you’re provided an opportunity to talk about things you really care about, both personal and business-related. With such a wide range of available content, you’ll also have the chance to learn from others.
These platforms create a setting in which the discussion you are having “must” be meaningful and, as a result, invariably fulfilling. Years might go by and you might find yourself needing to reach out to someone—don’t be surprised if the first person you think of is someone you previously made a podcast with. While the discussion itself might last thirty minutes, the impact may be felt for years to come.
Authentic Self Expression
Entrepreneurs tend to be creative and active thinkers. It’s not unusual for these types to have several unique ideas floating around their heads all at once. However, when these ideas are “trapped” in your head space, it can be difficult to know if they’re valid. Sometimes, as I’m sure we’ve all experienced, an idea or thought simply needs to be said out loud to be made real.
Through the context of a structured, yet open-ended conversation, you can help bring ideas to life, refine them, challenge them, and continue the never-ending process of understanding and shaping the world around you. Podcasting is a unique space where you can gain clarity, self-awareness, and direction.
You are not creating the podcast just for your audience—you are creating it, in part, as an outlet to the world. This medium allows you to forge meaningful relationships without ever even meeting your audience. You also get the rare opportunity to share your vision with the world.
What’s your definition of success? In many ways, this ability to express yourself and your values is the key to success. By engaging with your community, offering value and vision to others, podcasting is truly a powerful tool for forging your own version of success.
The ways in which you define success is wholly dependent on your goals and visions. Podcasting offers a versatile platform that will help you achieve both personally and professionally. On a personal level, you can connect with your community and forge new relationships. On a professional level, you can grow your brand with limitless scale and drive awareness. No matter what your goals are, whether they’re personal or professional, the power of podcasting lies in its versatile design that allows your creativity to drive impact.
Conclusion -- The Power of Podcasting
Podcasts can lead to meaningful relationships, profound discoveries, and serve as a platform for those who have something to say. With the potential to reach millions of listeners, podcasts can power your ability to reflect, learn, educate, and grow. Leverage this growing platform that allows you to create content that drives impact for both you and your audience With every conversation, every word, your podcast can reshape your business and your voice.
If you’re ready to learn more about the power of podcasting, check out the Be Fulfilled podcast for entrepreneurs and see how I structure my award-winning podcast.
If you’re interested in making fulfillment and self-improvement a part of your daily life, the Be Fulfilled journal can help you develop daily habits to set you on the path to success.
For more tips on being a successful entrepreneur, check out my website or reach out to me via my Contact page. As the great speaker Les Brown once said, “if you set goals and go after them with all the determination you can muster, your gifts will take you places that amaze you.”