Episode 031 – Marty McDonald – Social Media Strategies That Can Transform Your Business

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Marty McDonald is the go-to guy for what works in social media marketing. As the co-founder and CEO of Bad Rhino, Inc., Marty works with clients to build customized social media strategies to build businesses. The goal of Bad Rhino is to amplify all other marketing efforts through social media, and they have a track record of success proving they do just that. Marty shares tips, tricks, and strategies that can transform your business through social media, as well as insight into the evolution of this hugely successful Philadelphia-based SM agency.

#SocialMedia #strategies that can #transform your business, on this episode Click To Tweet

Tools and tips that can help your social media strategy evolve.

Marty talks about the wide range of clients Bad Rhino works with – from breweries to restaurants to Major League baseball teams. Throughout this discussion, it’s clear Marty is passionate about the work he does with clients and is able to offer expert insight into what works – and what doesn’t – in the social media space. He shares a few tips that can help you stand out from the rest in social media, along with a few tools that can streamline your efforts and save time. It’s clear Marty’s the guy you want to listen to when it comes to taking your social media game to the next level.

The role of networking and follow up in building a business.

Marty shares insight into the top cause of failure for entrepreneurs: failure to follow up. He talks about the value of spending that extra time going to networking events (even when you don’t want to) because it truly helps build the business. Marty also shares the importance of reaching out to those connections periodically to keep that connection alive. It can be difficult to do that extra work late at night when you’d rather be sleeping, but – according to Marty – you have to suck it up and do it, because it really does work.

The role of #networking and #FollowUp in growing a business Click To Tweet

People don’t buy from you until they “buy you”.

Authenticity is a key component of the strategy behind Bad Rhino and the work they do on behalf of clients. Marty talks about why you have to “be real” on social media in order to be relatable. He also talks about the value of making genuine connections with people in order to attract them to your brand. Marty goes on to discuss one of the newest social media networks, Snapchat. He talks about why Snapchat is all about being real and why it can help your audience see the real you by sharing behind the scenes clips that can truly resonate with them.

Getting away from “cookie cutter” services to give clients what they really need.

As they close out their chat, Tony G. and Marty talk about what it’s like to work with Bad Rhino as a client. Marty shares the most important element of their strategy: they don’t offer standard packages. For them, it’s all about spending time with the client up front to understand their voice, their needs, and the strategy that will make the biggest difference in their business. The identify key opportunities, develop a content strategy, and work to engage the community through various strategies. Throughout this chat with Tony G., Marty offered great insight into the inner working of social media, and how you can make it work for your business.

The importance of moving away from #CookieCutter #SocialMedia services to give #clients what they really need Click To Tweet


  • [2:18] Tony G.’s introduction of his guest, Marty McDonald.
  • [3:38] How Marty found his way into the social media space and his background.
  • [5:04] Marty’s experience working with Major League baseball teams.
  • [5:58] Marty shares some tips and tools you can use to boost your social media efforts.
  • [8:48] The inspiration behind the name, Bad Rhino.
  • [11:12] How Marty builds his business.
  • [16:52] Marty’s experience with podcasting and the impact it has on his business.
  • [17:29] How to connect with Marty.
  • [18:09] Marty discusses how he connected with his business partner, Rich DeMatteo.
  • [19:14] Going from headhunter to social media expert.
  • [21:55] Marty talks about Snapchat for business.
  • [27:15] Some top brands Marty follows on Snapchat.
  • [31:05] What it’s like to work with Bad Rhino as a client.


Bad Rhino, Inc.


Sprout Social



Expert #tools and #tips that can take your #SocialMedia #strategy to the next level Click To Tweet

Why people don’t #buy from you until they buy you, on this episode of #Entrepreneur Unplugged Click To Tweet


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